With a global economy, multi-location businesses, and countless e-commerce companies making it possible to sell and purchase goods from any connected device, there’s an abundance of location data in the world. Also, the proliferation of mobile and wearable devices means more people are growing curious about the “where” and “why” of their data. All these factors considered, demand for interactive maps is growing, particularly those related to location data—and it’s crucial that businesses start to incorporate maps into their business intelligence activities.
A Muslim prayer app with over 98 million downloads is one of the apps connected to a wide-ranging supply chain that sends ordinary people’s personal data to brokers, contractors, and the military.
According to Vice, the U.S. military is buying the granular movement data of people around the world, harvested from innocuous-seeming apps, Motherboard has learned. The most popular app among a group Motherboard analyzed connected to this sort of data sale is a Muslim prayer and Quran app that has more than 98 million downloads worldwide. Others include a Muslim dating app, a popular Craigslist app, an app for following storms, and a “level” app that can be used to help, for example, install shelves in a bedroom.
Through public records, interviews with developers, and technical analysis, Motherboard uncovered two separate, parallel data streams that the U.S. military uses, or has used, to obtain location data. One relies on a company called Babel Street, which creates a product called Locate X. U.S. Special Operations Command (USSOCOM), a branch of the military tasked with counterterrorism, counterinsurgency, and special reconnaissance, bought access to Locate X to assist on overseas special forces operations. The other stream is through a company called X-Mode, which obtains location data directly from apps, then sells that data to contractors, and by extension, the military.
The news highlights the opaque location data industry and the fact that the U.S. military, which has infamously used other location data to target drone strikes, is purchasing access to sensitive data. Many of the users of apps involved in the data supply chain are Muslim, which is notable considering that the United States has waged a decades-long war on predominantly Muslim terror groups in the Middle East, and hundreds of thousands of civilians have died during military intervention in Pakistan, Afghanistan, and Iraq. Motherboard does not know of any specific operations in which this type of app-based location data has been used by the U.S. military.
The apps sending data to X-Mode include Muslim Pro, an app that reminds users when to pray and what direction Mecca is in relation to the user’s current location. The app has been downloaded over 50 million times on Android, according to the Google Play Store, and over 98 million in total across other platforms including iOS, according to Muslim Pro’s website.
“The Most Popular Muslim App!,” Muslim Pro’s website reads. The app also includes passages and audio readings from the Quran. (After the publication of this piece, Muslim Pro said it will no longer share data with X-Mode).
Another app that sent data to X-Mode was Muslim Mingle, a dating app that has been downloaded more than 100,000 times.
A Ghanaian media practitioner, digital marketer, and influencer marketing specialist with a major focus on tourism, emerging technologies, and e-commerce.